The Tumbling Cod

What the fuck is the deal with bacon?

Seriously. And I’m too fucking tired to track down all the various examples, but “bacon” has emerged as some kind of weird, faux-ironic-but-not-ironic placefilling signfier for people who have nothing to say on the Internet, but want to say or do something, anyway. Don’t get me wrong. I like bacon. And people from Johnny Apple to Chris Onstad have written interesting things about bacon. But beginning with the bacontini, bacon-liking has morphed into a perverse and vacuous way to declare an idosyncracy you share with billions of people. The only thing I can compare it to is that guy you went to college with who had every They Might Be Giants record, but also claimed to be “obsessed” with Elvis.